NDB Bank is excited to introduce ‘NDB Pixel,’ an innovative digital banking solution crafted specifically for Sri Lankan teenagers aged 13 to 18. This initiative is a significant stride towards fostering a cashless society, aligning with the nation’s digital transformation goals, and equipping the younger generation with the tools for secure and convenient financial management.
In today’s fast-paced digital era, early financial education is crucial. NDB Pixel provides a dynamic platform where teens can embark on their financial journey with confidence. Through the NDB NEOS app, account holders gain real-time access to their finances, promoting autonomy and financial responsibility. The personalized debit card facilitates secure, cashless transactions for everyday needs, reducing dependence on physical cash.
Recognizing the vital role parents play in guiding their children’s financial habits, NDB Pixel incorporates features that ensure parental oversight. Parents or guardians can monitor account balances, receive instant SMS alerts for transactions, and supervise account activities, fostering a collaborative approach to financial education.
The NDB Pixel account stands out from traditional children’s savings accounts by offering transactional capabilities alongside savings. With integrated digital banking services, including a debit card and mobile banking with NDB NEOS, the account emphasizes practical financial learning. Additionally, to encourage responsible spending, a predefined daily transaction limit of Rs. 20,000 is set for card and online payments, which can be adjusted upon request with parental consent.
Commenting on the launch, Damitha Silva, Assistant Vice President of Product Lifecycle Management at NDB Bank, stated, “NDB Pixel is our commitment to empowering the next generation with the tools and knowledge they need to manage their finances responsibly and securely. By facilitating secure and convenient digital transactions, we are contributing to Sri Lanka’s journey towards a cashless economy.”
By introducing NDB Pixel, NDB Bank hopes to reaffirm its dedication to advancing financial inclusivity and digital literacy among the youth, thereby contributing to the broader national agenda of digitizing payment systems and fostering a secure, cashless society in Sri Lanka.
NDB Bank is the fourth-largest listed commercial bank in Sri Lanka. NDB was named Sri Lanka’s Best Bank for Corporates at Euromoney Awards for Excellence 2024 and was awarded Domestic Retail Bank of the Year – Sri Lanka and Sri Lanka Domestic Project Finance Bank of the Year by Asian Banking and Finance Magazine (Singapore) Awards 2024. NDB is the parent company of the NDB Group, comprising capital market subsidiary companies, together forming a unique banking and capital market services group. The Bank is committed to empowering the nation and its people through meaningful financial and advisory services powered by digital banking solutions.
