SriLankan Airlines recently welcomed a group of senior journalists from leading Indian travel trade publications on a familiarization (FAM) tour of Sri Lanka, in collaboration with Cinnamon Hotels and Resorts, along with the coordinating efforts of the official PR agency of SriLankan Airlines in India, AVIAREPS. The initiative aims to enhance Sri Lanka’s appeal as a preferred vacation destination among Indian travellers.
Timed to coincide with an uptick in Indian visitors to Sri Lanka, surpassing destinations like the Maldives in Southern Asia, the journalists arrived from Mumbai and Delhi on May 17, 2024. Over several days, they explored Sri Lanka’s historical and cultural landmarks; savoured local cuisine; embarked on thrilling wildlife safaris; indulged in city shopping; and relaxed on picturesque beaches. Impressed by their experiences, the journalists are currently penning glowing reviews that are expected to inspire more Indians to choose Sri Lanka for their next holiday destination.
