This year, the Chinese New Year was ushered in with a spectacular Spring Festival cultural performance presented by China Media Group.
Since 1983, China Media Group has hosted this artistic event annually at the dawn of the New Year, earning it recognition as the most-watched live television program in the world.
Notably, this marks the first New Year celebration since the Chinese Spring Festival was inscribed on the UNESCO list of intangible cultural heritage. The grand performance, held to welcome the New Year, was broadcast by nearly 3,000 media outlets across more than 200 countries and regions.
This year’s Spring Festival event showcased the richness of Chinese culture through mesmerizing performances, including traditional dances, operas, and martial arts, highlighting the unique charm and artistic heritage of China.
