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Mawratanews.lk | Sri Lanka Latest Sinhala News and Headlines
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Home Business

SOZO Beverages Pvt Ltd and International Distillers Ltd (IDL) forge Strategic Partnership

June 18, 2024
in Business
Reading Time: 7 mins read
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SOZO Beverages Pvt Ltd and International Distillers Ltd (IDL) forge Strategic Partnership
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SOZO Beverages Pvt Ltd, a leading innovator in the non-alcoholic beverage industry, proudly announces its strategic partnership with International Distillers Ltd (IDL), a premier player in the alcohol beverage sector. With its handpicked fruit juices and artisanal mixers, SOZO’s product portfolio beautifully complements IDL’s premier range of alcoholic beverages.

IDL’s capital infusion through its parent company will enable SOZO to expand within the burgeoning non-alcoholic beverage sector and explore new product opportunities. Furthermore, as a new innovator in this space, SOZO can leverage IDL’s deep expertise in supply chain management, manufacturing and distribution network to enhance its product offerings and experiences to consumers.

“We are delighted to embark on this exciting journey with International Distillers Ltd,” said Mr. Dushyantha De Silva, Managing Director of SOZO Beverages Pvt Ltd. “This partnership represents a significant milestone for both companies as we collaborate to deliver innovative and high-quality beverage solutions to consumers worldwide. Together, we are poised to explore new avenues of growth and create memorable experiences for consumers.”

SOZO offers a diverse portfolio designed to cater to the evolving tastes and preferences of health-conscious consumers. As consumer preferences shift towards healthier and more diverse beverage options, the alliance is a strategic move to stay ahead of the curve and cater to evolving market demands. By integrating SOZO’s premium non-alcoholic portfolio, the Group will broaden its product offering in both the alcoholic and non-alcoholic beverage spaces.

“We are happy to partner with SOZO Beverages Pvt Ltd to diversify and offer a wider beverage portfolio to consumers,” stated Mr. Mohan Tissanayagam, Chairman / Managing Director of International Distillers Ltd.

LYNEAR Partners was the exclusive advisor to East India Holdings, holding company of International Distillers Limited, on its investment in SOZO.

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