NCINGA announced today that the global technology solutions provider has secured a landmark deal with one of Sri Lanka’s leading banks to implement the country’s first Customer Data Platform (CDP) for hyper-personalised banking experiences. The project will move into the build and deployment phase in the coming months. Upon completion, the CDP will empower the bank to deliver targeted services, offers, and content; improve digital customer engagement; and drive higher customer lifetime value.
This strategic mandate is a historic first for Sri Lanka’s banking industry and its digital transformation trajectory. Demographic shifts and increased mobile adoption are changing consumer behaviour. CDPs provide banks with the technological foundation to keep abreast of these changes and cultivate more valuable, long-lasting customer relationships. These solutions leverage Artificial Intelligence (AI) and Machine Learning (ML) capabilities to unify data from omni-channels, build customer personas, analyse the entire customer journey, and provide personalised experiences across all customer touchpoints in real-time.
As CDP adoption is a key step in becoming a true AI-powered bank, a majority of CMOs across industries have marked CDPs as a priority in their two year plans. Any business that has invested in a data warehouse, a Customer Relationship Management (CRM) platform, a mobile app, super app, or even a social listening tool, is already on a CDP journey. NCINGA, with its emphasis on delivering future-oriented technology solutions, has been one of the earliest advocates of CDP adoption in multiple industries. This project will serve as a benchmark for banking industry innovation in Sri Lanka and the wider Asia-Pacific region.
Commenting on this deal, Isuru Ponnamperuma VP of Cloud Practice at NCINGA, stated: “NCINGA is creating history in Sri Lanka’s CDP adoption journey. We were ahead of the curve, educating the market on AI-driven marketing technologies that drive hyper-personalisation. Earlier in the year, we organised an industry event together with our partners to share more insights about CDP-driven hyper-personalisation. CDPs are the next frontier for B2C businesses, and most importantly, these platforms are never static; they will evolve, and with that, so will your business.”
NCINGA’s comprehensive CDP solutions include custom plug-ins for additional data streams, generative AI integration, and hybrid cloud and on-premise deployments. We also work with businesses to build customised data warehouses, analytical models, and dashboards.
Photo caption: Isuru Ponnamperuma, VP – Strategic Solutions at NCINGA
