Indra Traders, a leading and highly trusted automobile dealer in Sri Lanka with a prestigious history spanning over five decades, recently introduced a special program titled “Athwela” in collaboration with the Bank of Ceylon (BOC).
The program was designed with a primary focus on customer convenience, aiming to provide essential support by simplifying the financial challenges often associated with vehicle purchasing and servicing. This initiative is regarded as a further strengthening of the trust and relationships Indra Traders has built over its decades of service excellence.
The partner for this program, the Bank of Ceylon (BOC), is Sri Lanka’s largest state bank and a premier financial institution. It offers an extensive island-wide branch network, exceptional customer service, and some of the most competitive interest rates in the market.
Customers visiting Indra Traders will enjoy a range of exclusive benefits including waived service charges on selected facilities, special promotional offers on vehicles, unique discounts on genuine spare parts, specialized financial assistance from BOC to make vehicle maintenance more accessible than ever before.
This collaboration realizes a shared vision between the two institutions. Especially during economically challenging times, the primary objective is to go beyond standard customer service and stand as a reliable friend and partner to the public. Both organizations expressed confidence that the “Athwela” program – combining the extensive experience of Indra Traders with the strong financial foundation of BOC – will add meaningful convenience to the lives of their customers.
Speaking at the event, Mr. Rushanka Silva, Managing Director of Indra Traders, stated, “Today is a very special day for us. As Indra Traders, a company engaged in business for over five decades, it is a great honor to enter into the ‘Athwela’ agreement with Sri Lanka’s largest bank. Through this program, we are working to provide various financial and service facilities, including leasing. As a company that imports everything from the smallest to the largest vehicles, we provide customers the opportunity to purchase any vehicle they need through our six yards located across the island. Even if a specific vehicle is not in our current stock, we are prepared to import it according to the customer’s requirement. I invite all customers to join hands with ‘Athwela’.”
Mr. Y. A. Jayathilaka, General Manager of Bank of Ceylon, added “At a time when restrictions on vehicle imports have been relaxed, it is a great pleasure for Bank of Ceylon, the strongest bank in the country, to partner with Indra Traders – a company with over 50 years of trusted history. Our goal is to provide a comprehensive and convenient service to leasing customers across the island by combining BOC’s extensive branch network with Indra Traders’ expertise.”
As Indra Traders and the Bank of Ceylon embark on this journey together, the “Athwela” program stands as a symbol of resilience and reliability. It is more than just a business partnership; it is a commitment to empowering Sri Lankans by making the dream of vehicle ownership a seamless, supportive, and rewarding reality for all.
Photo Caption:
Mr. Rushanka Silva (Managing Director, Indra Traders) and Mr. Y. A. Jayathilaka (General Manager, Bank of Ceylon) appearing for a photograph after signing the agreement.
Also present at the occasion (from left in the photo): Mr. Asitha Perera – Senior Sales Manager, Indra Traders, Mr. Dharma Ilangasinghe – Group General Manager, Indra Traders, Mr. Shashindra Silva – Sales Director, Indra Traders, Mr. R. M. N. Jeewantha – Deputy General Manager (Development Banking & Branch Credit Operations Range II), BOC, Mr. Samantha Wimalasiri – Assistant General Manager (Consumer & Development Banking), BOC, Ms. F. S. Naeem – Chief Manager (Development Banking), BOC, Mr. R. M. L. W. Ratnayake – Senior Manager (Consumer & Development Banking), BOC.
