Reiterating the product excellence of the world’s foremost health & hygiene brand, Dettol was bestowed with two esteemed accolades by the Sri Lanka Institute of Marketing (SLIM) at the SLIM Brand Excellence Awards 2022, under the theme ‘Mettle of Resilience’.
Dettol’s efforts in maintaining and enhancing its product offering and consumer connections have been recognized with Dettol receiving a Gold award for Product Brand of the Year, and Bronze award for Glocal Brand of the Year, at the awards ceremony which took place on December 8, 2022.
Commenting on the win, Dettol Brand Manager Lilani Rajapakse said: “The past few years has proved to be a challenging for all of us, however Dettol has always put our customers first and it is a true testament to the efforts of our commitment and vision to be recognized with two very commendable achievements. Our collective vision is to ensure we continue and nurture Dettol’s product offerings while staying true consumers, needs and expectations.”
As one of the most highly sought-after annual events for the professional marketing fraternity, the SLIM Brand Excellence Awards recognize top brands with five main awards and 10 special awards, every year.
For the purpose of these awards, multiple aspects of brand building are evaluated under the headings of Brand Intent, Brand Content, Brand Process and Brand Performance, assessing not just the commercial success of brands but their fulfillment of promises to consumers. The SLIM Brand Excellence Awards are considered the ultimate recognition of the courage, dedication and perseverance marketers have demonstrated in making their brands champions.
Dettol is favored around the world for helping families fight germs and bacteria. The brand doesn’t limit its responsibility to establishing and supplying a world-class product, but also puts in an equal amount of effort to ensure that its consumers are also educated on hygiene practices, as Dettol is backed by an abundance of expertise in disinfection, hygiene and first aid.
For over 60 years, Reckitt has been an integral part of the lives of all Sri Lankans, offering the market a range of solutions that have grown into household names in the consumer healthcare segment, enhancing the hygiene, health and nutrition of people across the country.
The Reckitt team started 2022 with its brands Dettol and Strepsils being recognised by the marketing fraternity, at SLIM Effie Awards 2021 and SLIM Digis 2.1. The awards lauded the work done by Reckitt in the previous two years, to effectively communicate with its consumers and make a difference in their lives. Dettol was also ranked as the Most Loved Brand in Sri Lanka by LMD Magazine.
- The SLIM Glocal Brand of the Year 2022 being presented by SLIM MD/CEO Sarath Senanayake to Dettol Brand Manager Lilani Rajapakse, accompanied by Chathurika Fonseka Marketing manager Health and Tehan Samarasinghe Head of Trade Marketing Reckitt Sri Lanka .