Celeste, one of Sri Lanka’s most celebrated lifestyle brands, marked a defining milestone in its journey by announcing a landmark equity partnership with the country’s iconic music duo BNS. The announcement capped an evening that celebrated six years of growth, community, and the authentic connections that have come to define the Celeste brand today.
Designed as a customer-first celebration, the one-of-a-kind event brought together over 1,000 carefully selected guests from Celeste’s base of more than 135,000 customers, recognising those who have consistently engaged with the brand through loyalty, frequency, and long-standing interaction. The evening gave corporate clients and long-standing patrons the opportunity to interact directly with Celeste’s leadership while reflecting on the brand’s journey, the customer experience it continues to build, and its future ambitions.
During the event, Celeste formally announced an equity partnership with the iconic Sri Lankan music duo Bathiya and Santhush, widely known as BNS. Known for their groundbreaking influence on Sri Lankan music and their ability to connect with audiences across generations, Bathiya and Santhush bring both cultural star power as well as strategic business and entrepreneurial insight to the partnership. Beyond their legendary music careers, BNS are accomplished entrepreneurs with a portfolio of successful ventures of their own making.
Expressing his thoughts, Celeste Founder and Managing Director Janik Jayasuriya stated,
“Celebrating six years with the people who helped build this brand made this moment incredibly meaningful. What started as a vision has grown into a community of over 135,000 customers who believe in what we do and, in the experience, we strive to deliver every day. Welcoming Bathiya and Santhush as equity partners is more than just about collaboration, it’s about aligning with creators who understand influence, culture, business, and entrepreneurship, and how to connect with people in an authentic way. Together, we’re setting the stage for the next chapter of Celeste — one that is bigger, bolder, and built for the future.”
Bathiya & Santhush (BNS) commented,“Celeste is a brand that has built genuine connections with people, and that’s something we deeply relate to as entrepreneurs. Becoming equity partners allows us to contribute beyond music and be part of shaping a brand that is ambitious, innovative, and rooted in community.”
As a leading Sri Lankan quick commerce and online supermarket platform, Celeste delivers 24/7, 365 days a year within 30 minutes via UberEats and PickMe Market. The brand, which has built a solid reputation over six years through its commitment to quality, community, and exceptional customer experience, continues to grow as a platform that inspires and engages Sri Lankans both locally and globally. It is planning to roll out exclusive co-created experiences and innovative digital offerings from this powerhouse partnership as they redefine what a lifestyle and quick commerce brand can be.
Caption: Left to Right: Janik Jayasuriya, Bathiya Jayakody, Santhush Weeraman
