The Bank of Ceylon proudly served as the Official Banking Partner for the World Marketing Forum 2025, organized by the Sri Lanka Institute of Marketing (SLIM). The prestigious global event, hosted for the first time in Sri Lanka, was held at the Mount Lavinia Hotel and brought together over 150 delegates from 40 countries, including distinguished representatives from the Asian Marketing Federation (AMF) , Asia Small Business Fedaration (ASBF) and the World Marketing Forum(WMF).
The keynote address on the second day, held on 13th November, was delivered by Mr. Kavinda de Zoysa, Chairman of Bank of Ceylon, under the theme “Marketing Drives National Competence and Growth.” In his address, he emphasized the pivotal role of marketing in strengthening national economies, driving innovation, and enhancing competitiveness.
The forum created a valuable platform for sharing global best practices, fostering connectivity, and opening new opportunities for investors and professionals. It also provided critical insights and learning opportunities for SME and MSME sectors, reinforcing Sri Lanka’s position as an emerging hub for marketing excellence and global collaboration,
