Sri Lanka Tourism is ramping up its promotional efforts targeting Indian travellers by showcasing the country’s diverse tourism offerings to key markets across India. A series of roadshows (B2B) and networking evenings are scheduled to take place in Madurai, Coimbatore, and Chennai on October 6, 8, and 10, 2025, respectively.
Aimed at attracting more visitors from southern India, the Sri Lanka Tourism Promotion Bureau (SLTPB) and the Sri Lanka Convention Bureau (SLCB) are jointly organizing these events to promote Sri Lanka as a year-round destination for all segments of travellers. The roadshows will highlight the island’s thriving tourism industry, rich attractions, resilience, and steady growth—further strengthening ties between Sri Lanka and India.
The delegation is led under the guidance of Vijitha Herath, Minister for Foreign Affairs, Foreign Employment and Tourism, and Ruwan Ranasinghe, Deputy Minister of Tourism. It includes officials from the SLTPB and SLCB, accompanied by over 40 stakeholders from the Sri Lankan tourism sector. The group represents Destination Management Companies (Leisure and MICE), leading hotels and resorts, tour operators, and other tourism-related service providers from Sri Lanka.
During the roadshows, industry stakeholders will participate in B2B interactions with their Indian counterparts in each city. Each event is expected to draw over 200 participants, including Indian travel agents, prominent industry figures, and members of the media.
