Union Assurance, Sri Lanka’s longest-standing private Life Insurer is proud to announce its triumph at the prestigious Dragons of Sri Lanka Awards 2025, securing a Gold Dragon for its transformative brand campaign titled “Exit Insurance. Enter Progress.” The award was presented under the Brand Building and/or Awareness category, celebrating campaigns that challenge conventional norms and deliver measurable impact through creativity and strategic insight.
The Dragons of Sri Lanka Awards are part of the broader Dragons of Asia network, which for over 25 years has recognised the most effective marketing communications across the Asia-Pacific region. Organised by the Accredited Advertising Agencies Association of Sri Lanka (4A’s SL) in collaboration with Dragons of Asia, the Sri Lankan edition was launched to spotlight local excellence and empower Sri Lankan agencies to compete on a global stage.
Positioned alongside global accolades such as the Cannes Lions, Effies, and IPA Effectiveness Awards, the Dragons celebrate campaigns that combine strategic brilliance with creative execution to drive real-world results.
The Chief Marketing Officer of Union Assurance, Mahen Gunarathna, stated, “Winning Gold at the Dragons of Sri Lanka is a powerful validation of the bold and purposeful direction we’ve taken to inspire progress for all Sri Lankans. This campaign was more than just a creative initiative; it was a strategic shift in how we communicate the value of Life Insurance. Through the power of storytelling, we simplified our proposition and sparked a meaningful change in perception, empowering individuals to embrace life with confidence and optimism. This award is a testament to the passion, creativity, and relentless pursuit of excellence by our team, as we continue to raise the bar in redefining industry standards.”
Union Assurance is a subsidiary of John Keells Holdings PLC (JKH), the largest conglomerate listed on the Colombo Stock Exchange, operating with over 80 companies across seven diverse industry sectors. The company has completed over three decades of success, with a market capitalisation of Rs. 36.5 billion and a Life Fund of Rs. 77.5 billion as of end December 2024. Committed to protecting lives and enriching the well-being of all Sri Lankans, Union Assurance offers life insurance solutions that cover health, investment, protection, retirement, and education needs. With an island-wide branch network and a workforce of over 4,300, Union Assurance continues to invest in people, products, and processes with a customer-centric focus to remain responsive to emerging changes in the life insurance industry.
