Union Assurance, Sri Lanka’s longest-standing private life insurer, is proud to introduce the Adviser Welfare Scheme—a pioneering initiative designed to empower and support its adviser network and their families throughout their unique journeys of progress. This first-of-its-kind proposition in the Sri Lankan Life Insurance industry reflects the Company’s unwavering commitment to the well-being of its sales force, offering vital financial assistance during times of need.
The Scheme presents a comprehensive proposition that includes a wide range of benefits such as coverage for critical illnesses, bereavement support in the event of a spouse’s death, family welfare assistance and scholarships for children, and protection against property damage. By launching this exclusive initiative, Union Assurance aims to instil confidence and resilience in its advisers, enabling them to navigate life’s challenges with greater assurance. Beyond financial support, the Adviser Welfare Scheme also stands as a powerful symbol of solidarity and care of the Company. It represents Union Assurance’s dedication to nurturing a strong internal community by investing in the holistic well-being.
“We firmly believe that our people are the driving force behind our success. The launch of a Welfare Scheme stands as a powerful reflection of our unwavering commitment to support and uplift the individuals who serve our customers with dedication every day,” said Imtiyaz Aniff, Chief Agency Officer of Union Assurance.
“We are also proud to lead the way in setting industry benchmarks for adviser welfare, fostering a culture rooted in care, resilience, and excellence across Sri Lanka’s Life Insurance sector. Combined with our continued investments in world-class rewards, recognition, and comprehensive training and development programmes, our sales force is fully equipped to deliver exceptional service to our customers.”
Union Assurance is a subsidiary of John Keells Holdings PLC (JKH), the largest conglomerate listed on the Colombo Stock Exchange, operating with over 80 companies in 7 diverse industry sectors. The Company has completed over three decades of success with a Market Capitalisation of Rs. 36.5 Bn and a Life Fund of Rs. 77.5 Bn as at end December 2024. Set to protect lives and enrich the well-being of all Sri Lankans, Union Assurance offers Life Insurance solutions that cover the health, investment, protection, retirement and education needs of Sri Lankans. With an island-wide branch network and a workforce that is over 4300 strong, Union Assurance continues to invest in people, products and processes with a customer-centric focus to be responsive to emerging changes in the Life Insurance industry.
