Union Assurance, Sri Lanka’s premier life insurer, is proud to introduce a groundbreaking innovation in the sector with the launch of its mobile app-enabled Life Insurance solutions. With Union Assurance’s Clicklife App, customers can now purchase Life Insurance policies directly from their mobile devices for the first time in Sri Lanka. This revolutionary advancement allows users to effortlessly secure comprehensive coverage by answering just a few simple questions, marking a monumental milestone in the sector and paving the way for a more accessible, streamlined and fully digital Life Insurance experience.
With Union Assurance’s Clicklife App, customers can easily choose from a range of life cover options tailored to secure the financial future of both themselves and their loved ones. Additionally, the app offers exclusive Cancer Care coverage, featuring unique benefits that provide users with enhanced financial protection and peace of mind in the event of a cancer diagnosis. By seamlessly integrating these vital offerings, the Clicklife App delivers comprehensive security and empowers users to fully control their financial well-being and future.
Senath Jayatilake, the Chief Executive Officer at Union Assurance, expressed his excitement about the launch, stating, “Union Assurance is proud to introduce Sri Lanka’s first-ever mobile app-enabled Life Insurance solutions, marking a transformative shift in how Sri Lankans engage with Life Insurance. This fully digital platform not only makes Life Insurance more accessible and simpler but also offers an unparalleled level of convenience, allowing users to secure their financial future with just a few taps. We thank the dedicated teams who made this innovation possible and look forward to leading the way in shaping a more modern, customer-centric insurance industry in Sri Lanka”.
Mahen Gunarathna, the Chief Marketing Officer at Union Assurance, added, “At Union Assurance, we are committed to pushing the boundaries of innovation to make Life Insurance more relevant and accessible in today’s digital-first world. The Clicklife App, with its app-enabled Life Insurance solutions, offers customisable life cover options, cutting-edge features like Cancer Care protection and an intuitive digital experience, providing a holistic solution for today’s tech-savvy, health-conscious customers. Life Insurance is often viewed as a complex product, but we are dedicated to demystifying it and making it as simple as possible, ensuring that everyone can unlock its full potential to secure their future. This is a major leap toward seamlessly integrating Life Insurance into the daily lives of Sri Lankans”.
Union Assurance has been leading the transformation of the Life Insurance landscape with its exclusive Clicklife App, launched in 2020. Powered by cutting-edge technology, the App has revolutionised the user experience by enabling effortless management of Life Insurance policies via smart devices, with a host of innovative features aimed at enriching user well-being. The Clicklife App integrates many first-of-its-kind innovations introduced to the industry, including an AI-driven calorie counter, a fully digital rewards system allowing customers to accumulate digital rewards and redeem them at a vast network of over 100+ merchants and a digital loyalty rewards programme offering all customers an opportunity to earn rewards worth millions.
Union Assurance is a subsidiary of John Keells Holdings PLC (JKH), the largest conglomerate listed on the Colombo Stock Exchange, operating with over 80 companies in 7 diverse industry sectors. The Company has completed over three decades of success with a Market Capitalisation of Rs. 27.8 Bn and a Life Fund of Rs. 74.7 Bn as of end September 2024. Set to protect lives and enrich the well-being of all Sri Lankans, Union Assurance offers Life Insurance solutions that cover the health, investment, protection, retirement and education needs of Sri Lankans. With an island-wide branch network and a workforce that is over 4300+ strong, Union Assurance continues to invest in people, products and processes with a customer-centric focus to be responsive to emerging changes in the Life Insurance industry.
