Union Assurance, Sri Lanka’s longest-standing private Life Insurer, has announced a strategic partnership with Flash Health, a leading digital health solutions provider, to offer free monthly online doctor consultations to its customers. This initiative marks a major step forward in Union Assurance’s vision of empowering progress of all Sri Lankans, by integrating essential healthcare services into its award-winning digital ecosystem, the Clicklife App. This innovation is a first in the Sri Lankan insurance industry—where digital health services are seamlessly integrated into a life insurance app—setting a new benchmark for customer-centricity and technological advancement.
As part of its ongoing commitment to leveraging advanced technology to elevate customer experience, Union Assurance is redefining the role of Life Insurance by going beyond financial protection to offer accessible, convenient, and holistic well-being solutions. The new digital health feature ensures that policyholders can consult qualified medical professionals from the comfort of their homes, aligning with the lifestyles of modern consumers.
“Union Assurance continues to lead the digital transformation of the Life Insurance industry in Sri Lanka, setting new benchmarks in customer engagement and technological innovation. Our partnership with Flash Health is a reflection of our commitment to delivering meaningful, everyday value to our customers,” said Rumesh Modarage, Chief Operating Officer of Union Assurance. “By seamlessly integrating digital health services into the Clicklife App, we are not only enhancing access to quality healthcare but also redefining how Life Insurance supports the evolving needs of our customers in their daily lives.”
Adding to this, Arshad Ameer, Managing Director of Flash Health, commented,
“We are proud to collaborate with Union Assurance in this initiative. At Flash Health, our focus is to make healthcare more accessible through technology. Integrating our platform with the Clicklife App is a powerful example of how innovation can transform lives, offering users timely medical support and peace of mind at their fingertips.”
The digital health service is the latest addition to the growing portfolio of exclusive features offered through the Clicklife App. Earlier this year, Union Assurance introduced Sri Lanka’s first-ever Cancer Care coverage offered via a mobile app, providing users with enhanced financial protection in the event of a cancer diagnosis.
Launched in 2020, the Clicklife App has revolutionized the Life Insurance experience by enabling seamless policy management via smart devices. It boasts a suite of innovative features including an AI-powered calorie counter to support healthier lifestyles, a digital rewards system with redemption options at over 100+ partner merchants, and a loyalty programme offering customers the chance to earn rewards worth millions.
Union Assurance is a subsidiary of John Keells Holdings PLC (JKH), the largest conglomerate listed on the Colombo Stock Exchange, operating with over 80 companies in 7 diverse industry sectors. The Company has completed over three decades of success with a Market Capitalisation of Rs. 36.5 Bn and a Life Fund of Rs. 77.5 Bn as at end December 2024. Set to protect lives and enrich the well-being of all Sri Lankans, Union Assurance offers Life Insurance solutions that cover the health, investment, protection, retirement and education needs of Sri Lankans. With an island-wide branch network and a workforce that is over 4300 strong, Union Assurance continues to invest in people, products and processes with a customer-centric focus to be responsive to emerging changes in the Life Insurance industry.
