Union Assurance, Sri Lanka’s longest-standing private Life Insurer, recently hosted its LIMRA Awards Ceremony at its Head Office premises, celebrating outstanding sales professionals whose performance during previous years met the rigorous benchmarks of this globally respected awards programme.
The LIMRA Award is an internationally established framework that evaluates sales professionals on productivity, policy quality, and premium persistency; criteria that go beyond volume to measure the sustained value advisers deliver to their policyholders. This year’s ceremony honoured winners across three award categories. The International Award for Productivity (IAP) recognised over 60 recipients across Silver, Gold, and Platinum tiers, with Platinum representing the highest level of achievement. These merits affirm Union Assurance’s standing as an organisation that is truly protecting what matters most.
Looking ahead, Union Assurance has launched its LIMRA Award Drive 2026, reinforcing the Company’s commitment to creating value for all stakeholders, from the advisers who grow professionally through this journey, to the customers who benefit from higher standards of care, and the organisation that is strengthened by their success. The drive places renewed emphasis on capability development, needs-based selling, and customer-centric practices, empowering advisers to build lasting expertise and advance their careers while delivering meaningful outcomes for the policyholders they serve.
Speaking at the ceremony, Chief Agency Officer at Union Assurance, Imtiyaz Aniff stated: “The LIMRA Awards recognise what distinguishes our advisers, the professionalism and discipline with which they uphold rigorous standards. This honour reflects the strength of our sales force and the quality of advisory we champion as an organisation. While we celebrate those recognised today, we remain firmly focused on elevating the benchmark further. The 2026 drive presents an opportunity for more of our people to aspire to this milestone, with our complete support behind them.”
Union Assurance is a subsidiary of John Keells Holdings PLC (JKH), the largest conglomerate listed on the Colombo Stock Exchange, operating with over 80 companies in 7 diverse industry sectors. The Company has completed nearly four decades of success with a Market Capitalisation of Rs. 40.6 Bn and a Life Fund of Rs. 96.2 Bn as of end March 2026. Set to protect lives and enrich the well-being of all Sri Lankans, Union Assurance offers Life Insurance solutions that cover the health, investment, protection, retirement and education needs of Sri Lankans. With an island-wide branch network and a workforce that is over 3000-strong, Union Assurance continues to invest in people, products and processes with a customer-centric focus to be responsive to emerging changes in the Life Insurance industry.
Union Assurance PLC is licensed by the Insurance Regulatory Commission of Sri Lanka (IRCSL).
