Sri Lanka Insurance Corporation General Limited (SLICGL) conducted an unprecedented national mobilization movement, with the launch of ‘I Am a Safe Driver’ campaign in every district of Sri Lanka to coordinate one of the largest child safety awareness drives ever undertaken in the country.
SLICGL understands the value and daily commitment of school transport drivers who carry the responsibility of protecting young lives during every journey. Recognising these operators as vital guardians of the nation’s children, SLICGL transformed World Children’s Day, with hundreds of team members from its extensive network of 143 branches and customer service centres, located in all provinces, engaging directly with over 8,000 school transport vehicles.
The campaign’s scale demonstrates SLICGL’s commitment to leverage its institutional infrastructure for national development. Deploying teams islandwide, the company was able to simultaneously reach urban centers and remote areas, reinforcing a truly inclusive national awareness initiative rather than a limited corporate social responsibility exercise.
Branch teams visited school van parking areas and public vehicle parks in every district from early morning, conducting one-on-one discussions with drivers about essential safety practices. The personal engagement, rather than a mass media campaigns, created meaningful conversations about road safety responsibilities and child protection protocols.
The initiative focused on critical safety practices that every school transport operator must embrace including following speed limits, undertaking daily vehicle condition checks, maintaining safe boarding and alighting procedures, and demonstrating attentive and cordial behaviour that models’ responsibility for impressionable young minds.
The SLICGL branch teams also distributed awareness leaflets focused on safe driving practices. Vehicle tags and safety stickers were placed on school transport vehicles to serve as daily reminders for drivers to prioritise road safety and child protection.
Through direct engagement via the island-wide branch network, SLICGL is establishing sustained connections with school transport operators, going further than a single day’s awareness, but an ongoing dialogue about child safety and responsible driving practices.
As Sri Lanka’s leading general insurer with over six decades of trusted service, SLICGL recognizes institutional responsibility surpasses commercial transactions to protecting lives and building safer communities.
SLICGL acknowledges the vital contribution of the Police, school van associations, school transport drivers, and community partners whose collaboration made the campaign a success. Special recognition goes to school transport drivers, whose daily commitment to safe transport protects thousands of children nationwide
