Prima KottuMee celebrated a night of glory as it clinched the “People’s Advertisement of the Year” award at the recently concluded SLIM-KANTAR People’s Awards 2023. Not only does this re-affirm the brand’s love of fun, but also how much Prima KottuMee has captured the hearts of the youth in the country.
The advertisement features global singing sensation and Prima KottuMee Brand Ambassador Yohani de Silva, spotlighting and living the brand’s iconic Hot N Spicy ethos.
Commenting on the win, General Manager, Ceylon Agro Industries, Prima Group Sri Lanka, Mr. Sajith Gunaratne shared: “It is a great honour to be recognized at one of Sri Lanka’s most prestigious award ceremonies and winning ‘People’s Advertisement of the Year’. This is a true testament of the consumers’ share of heart for Prima KottuMee. It truly inspires us to continue by staying relevant, whilst also raising the bar as to how we communicate our Hot N Spicy ethos. We thank our valued consumers for the immense love and support they continue to show towards Prima KottuMee. We would also like to thank our creative partner TBWA, media partner OMD, and production partner Premier Edge Productions; our Brand Ambassador; and our very own Prima KottuMee team for the passion and hard work that made this advertisement as well as this achievement a reality.”
The 17th SLIM People’s Awards under the theme “ Our choices define us “ was organized by the Sri Lanka Institute of Marketing (SLIM) in partnership with world-renowned research company Kantar. The winners were chosen through a nationwide scientific research methodology covering all provinces, classes, and age groups. A key national awards ceremony in Sri Lanka, SLIM People’s Awards celebrates the voice of the people, where the favourite brands, organizations, personalities, and programmes that have made a profound impression on the hearts and minds of the Sri Lankan people are picked as the winners.
