CBL Group, one of Sri Lanka’s largest diversified food manufacturing conglomerates, has entered into a partnership with MasterChef Sri Lanka as a Main Sponsor, marking a significant collaboration that celebrates culinary excellence, creativity, and local talent.
As part of this collaboration, Sera, CBL Group’s foremost culinary brand, will serve as the Official Culinary Partner, spanning a wide range of categories from spices and salt to coconut milk and noodles, bringing trusted quality, versatility, and authenticity to the MasterChef kitchen. Supporting innovation and creativity, Munchee, Sri Lanka’s largest biscuit manufacturer and the country’s number one biscuit brand, joins as the Official Biscuit Partner, offering a diverse range of biscuits enjoyed locally and across the world, while Ritzbury Professional, the number one chocolate brand in Sri Lanka, comes on board as the Official Chocolatier, offering a premium range of chocolate couvertures, compounds, fillings, and decorative solutions, elevating dessert craftsmanship through professional chocolate expertise, demonstrating CBL Group’s strength in providing a wide range of high quality, diverse product portfolios to elevate the cooking experience of MasterChef contestants.
Globally, MasterChef is recognised as the world’s most successful cookery television format, holding a Guinness World Record and captivating more than 300 million viewers across over 70 territories. The Sri Lankan edition now embarks on a nationwide search for talented amateur chefs, who will face rigorous challenges in pursuit of the title of Sri Lanka’s first-ever MasterChef Sri Lanka Champion.
With a strong presence across biscuits, chocolates, confectionery, cereals, nutrition, retail, and natural foods, and with key culinary offerings including spices, salt, and coconut milk, CBL Group’s operations extend beyond the borders of Sri Lanka, with a presence in Ghana, India, and more recently, Indonesia. With a strong export presence across more than 65 countries, the Group’s involvement reflects its commitment to taking high-quality Sri Lankan food products to global markets, while strengthening Sri Lanka’s presence on the world stage.
Commenting on the partnership, Shea Wickramasinghe, Group Managing Director of CBL Group, said:
“Food is central to who we are. At CBL Group, our focus is on building high-quality food brands and taking the very best of Sri Lankan food products to the world. As a Group that is home to many talented professionals, we strongly believe in creating platforms that enable people to discover their potential and pursue excellence. Powering MasterChef Sri Lanka aligns closely with this belief. It is a platform that celebrates skill, discipline, and creativity, while empowering a new generation of Sri Lankan culinary talent. As we take Sri Lankan brands to international markets, this partnership allows us to showcase Sri Lanka’s food excellence and its people on a global stage. We are proud to play a meaningful role in this journey.”
Welcoming the partnership, Ajith Gamlath, Project President and Co-Founder of Reality TV Productions, the producers of MasterChef Sri Lanka, said:
“We are pleased to welcome CBL Group as a Main Sponsor of MasterChef Sri Lanka. With trusted brands that are household names, such as Munchee, Sera, and Ritzbury Professional, CBL Group brings a deep understanding of Sri Lanka’s culinary journey. These are brands that resonate with home cooks and professionals alike, celebrating the richness and diversity of our food culture.”
With a portfolio of trusted food brands enjoyed by millions locally and internationally, CBL Group continues to shape Sri Lanka’s food landscape, driven by quality, innovation, and purpose.
