HNB Assurance PLC (HNBA) made history by bringing home Gold at the prestigious Mob-Ex Awards 2025, securing the top spot in the highly competitive Best Campaign – Lifestyle & Entertainment category.
Standing tall as the only Sri Lankan company to win Gold at this year’s awards, HNBA’s achievement marks a defining moment for the brand, a victory earned on an international stage dominated by some of the world’s most powerful and renowned names in marketing and digital innovation.
The winning campaign, “Virtual Avurudu Village,” creatively reimagined Sri Lanka’s Avurudu traditions for the digital age, celebrating culture and community in an immersive and joyful way. The campaign became a standout example of how cultural storytelling can connect a niche or specific group of people, in this instance, gamers, meaningfully, even in a digital space.
Commenting on the win, Lasitha Wimalarathne, Executive Director / CEO of HNB Assurance PLC, stated, “This Gold Award we secured at the Mob-Ex Awards is a proud moment for all of us at HNB Assurance. Competing against global brands and emerging on top is a true testament to the creativity, passion and teamwork that drive our people. This recognition inspires us to keep exploring new ways to connect with our audiences. I would like to convey my best wishes to all the teams that were involved in making this campaign a success.”
Adding to that, Dinesh Yogaratnam, Chief Marketing & Customer Experience Officer of HNB Assurance PLC, stated, “this recognition is especially meaningful because it celebrates how we were able to blend technology with tradition, bringing the spirit of Avurudu into a vibrant virtual experience that people could truly connect with. It was all about reimagining and using our brand to seamlessly blend into a beloved cultural celebration in a new way. A special thanks goes out to our creative partner, Kites Global, for their brilliant collaboration and for helping turn this idea into something extraordinary.”
The Mob-Ex Awards, organized by Marketing-Interactive, celebrate excellence in mobile marketing across the Asia-Pacific region. Each year, the awards recognize creativity, innovation, and effectiveness in driving digital engagement and brand connection.
Image Caption Mr. Lasitha Wimalaratne – Executive Director / CEO, HNB Assurance
