Sri Lanka’s leading footwear manufacturer, D. Samson Industries Pvt Ltd, recently wrapped up ‘Eleganza Fashion Runaway 2023,’ the highly anticipated annual fashion extravaganza, that showcased not only the art of fashion but also celebrated the exceptional talent within the organization. This year, the event took place in the luxury dining and convention centre, Monarch Imperial, on 8 September 2023. It was a night to remember for fashion enthusiasts and the D. Samson Industries Pvt Ltd.
What truly sets ‘Eleganza 2023’ apart is its unique blend of talent from both dedicated employees and creative minds from various universities. The models, who have honed their craft tirelessly, united to create a mesmerizing fusion of fashion and artistry. The result was a runway filled with elegance, style, and innovation that is a testament to the dedication and hard work of the remarkable designers and models drawn from the talented pool of individuals. The audience was left in awe as they embarked on a journey through a fusion of innovation, creativity and timeless designs made possible by the dedication of the incredible community at D. Samson Industries.
The evening commenced with the “Street Smarts” collection by Giorgio Riviera Brand, which featured a stunning range of gentlemen’s casual and formal shoes crafted from premium materials. Next, “Code Breaking” took the stage, showcasing a mesmerizing collection of ladies’ high heels. With a unique colour-blocking theme, this collection added a vibrant splash of colour to wardrobes, emphasizing the importance of fashion in self-expression.
The Eleganza fashion show set a precedent for the latest footwear trends this season, and they did it in style by incorporating a heart-warming “MOM & DAUGHTER” and “DAD & ME” event on the runway. It was a delightful reminder that the fashion world is not just about clothing; it’s about the complete look, right down to the shoes, and how these trends can be effortlessly embraced by every generation. The “MOM & DAUGHTER” and “DAD & ME” moments beautifully underscored the importance of sharing fashion and style with loved ones, making it an evening to remember for both fashion enthusiasts and families alike.
One of the highlights of the evening was the “Safety Gear” collection, which seamlessly combined superior craftsmanship, cutting-edge technology, and unmatched comfort to provide professionals with the ultimate protection and confidence in demanding workplace environments. This collection not only prioritized safety but also fused it with a fashionable design, ensuring that individuals can stay safe without compromising on personal style. “Kebellewa,” another company’s own brand, was also showcased at the fashion show, highlighting its unique approach to safety gear within the fashion context. In a ground-breaking move that merged fashion and practicality, this collection featured an array of stylish safety gear footwear.
Attendees also witnessed the debut of the “Elviento” new workwear brand, which is making a name for itself in the world of professional attire. “Elviento” specializes in workwear overalls and office wear, including company T-shirts, and stands out thanks to its partnership with the renowned Samson Group. This collaboration has made “Elviento” the exclusive manufacturer of workwear overalls and office wear T-shirts for Samson Group’s various companies. This alliance underscores the connection between fashion and corporate identity and emphasizes the importance of dressing for success in the professional world. “Elviento” is reshaping the corporate wardrobe, and its presence at Eleganza signifies the growing importance of combining style and functionality in the business realm.
D. Samson Industries, which has been on an aggressive expansion drive over the past few years, also announced an array of exciting brand launches that are set to redefine style and functionality for valued customers.
With a commitment to offering top-quality products that cater to diverse preferences, D. Samson Industries introduced ‘PARAKEET’ bag collection that is designed exclusively for the young and vibrant individuals of Sri Lanka, combining trendy aesthetics with practicality. The newly launched premium bag collection for the export market, ‘BALEENABLU’ represents sophistication, elegance, and premium craftsmanship. Designed to cater to the discerning tastes of both export and local markets, this collection boasts premium materials and timeless designs.
For all sports enthusiasts out there, D. Samson Industries also introduced a brand-new line of sports shoes catering to badminton, football, cricket, and hockey players. These shoes are engineered to enhance your performance on the field while keeping your comfort in mind.
The Eleganza fashion show became the epicentre of sustainable fashion innovation this year with the exciting launch of the “Eco Rebel” sustainable canvas shoes collection. This new brand took centre stage, captivating the audience with its revolutionary approach to eco-conscious footwear. “Eco Rebel” introduced a range of canvas shoes, each meticulously designed to combine fashion-forward aesthetics with a deep commitment to sustainability. This launch marks a significant step forward in D. Samson Industry’s efforts to reduce its environmental footprint. Eleganza’s decision to showcase this brand highlighted the importance of promoting sustainability in high fashion and set a precedent for future runway shows, encouraging designers and brands to prioritize eco-friendly practices. The “Eco Rebel” collection left a lasting impression, reminding us all that fashion can be both stylish and environmentally responsible.
At the Eleganza fashion show, “Waves Wear” made a striking debut with its sustainable fashion line. These eco-conscious garments are crafted entirely from recyclable materials, setting a new standard for environmental responsibility in fashion. What’s remarkable is that each piece reclaims a minimum of 10 PET bottles, showcasing their dedication to reducing plastic waste.
As a responsible manufacturer dedicated to environmentally sustainable practices, ethical production, and top-tier quality standards, D. Samson Industries holds a variety of certifications that reflect its commitment to responsible business operations. The organization’s strong emphasis on sustainability is highlighted by certifications like the Vegan, Recycle, Higg Index, FSC, GOTS and. In addition, D. Samson Industries prioritizes safety and quality, as evidenced by their compliance with ISO 9001:2015 Quality
Management System standards and Reach compliance. Its active participation in initiatives such as Responsible Care, Sedex, and the Social & Labor Convergence Program highlights the organization’s dedication to ethical and socially responsible manufacturing practices.
These certifications collectively reflect their ongoing efforts to deliver products that not only meet the highest industry standards but also contribute to minimizing their ecological footprint and supporting fair labour practices.
As we bid farewell to yet another spectacular Eleganza fashion show, it is abundantly clear that this event is not just a trendsetter; it is a benchmark setter for the entire footwear industry. Eleganza’s commitment to pushing the boundaries of fashion while maintaining high standards is a testament to its enduring influence. And the good news is, this exceptional showcase of style and innovation is set to return next year. As we eagerly anticipate what the future holds, one thing remains certain: Eleganza will continue to shape the footwear industry, not just by predicting trends, but by establishing the very standards that define it.