Ceylinco Life and the Sri Lanka Institute of Marketing (SLIM) recently signed a Memorandum of Understanding (MoU) to conduct their Diploma in Financial Sales Management programme for a second batch of sales professionals from the Company.
A group of 30 Ceylinco Life salespersons graduated earlier this year as the first batch to complete this tailor-made Diploma designed for the life insurance market by SLIM. The top three students among those graduates were awarded scholarships to follow any of the courses offered by SLIM, with the batch top receiving 75% off from the cost of the course and the graduates placed second and third receiving 50% and 25% off from the cost respectively.
The Diploma in Financial Sales Management qualification was introduced by Ceylinco Life to enhance the skills, knowledge, and competencies of its sales personnel, and to nurture a highly proficient sales force capable of tapping into premier markets and delivering exceptional services to customers. The diploma programme included contemporary coursework, examinations and assignments to ensure a well-rounded education for the candidates.
A wide range of subjects such as effective sales practices for financial advisors, financial planning, communication, analytical skills development, time management, financial markets, taxation and more, are included in the diploma.
Founded in 1970, the Sri Lanka Institute of Marketing (SLIM) is the apex body for Sri Lankan marketers and is mandated to uplift the marketing profession in Sri Lanka by providing marketing studies and conducting many national-level events and projects.
Adjudged Sri Lanka’s ‘Brand of the Year’ and ‘Service Brand of the Year’ by the Sri Lanka Institute of Marketing (SLIM) and ‘Best Life Insurer in Sri Lanka’ by World Finance for the ninth consecutive year in 2022, Ceylinco Life was conferred the ‘Peoples Life Insurance Service Provider of the Year’ title at 2023 SLIM Kantar Peoples Awards for the 17th consecutive year, and was recently named one of the 10 Most Admired Companies in Sri Lanka. Ceylinco Life has been the country’s leading life insurer for more than half of the 35 years it has been in existence. The Company was also ranked the ‘Most Valuable Insurance Brand in Sri Lanka’ across both life and general insurance categories by Brand Finance in 2023 and certified a ‘Great Workplace’ in Sri Lanka for the third consecutive year in 2022. Ceylinco Life has close to a million lives covered by active policies and provides innovative life insurance solutions which offer protection while de-risking the goals and ambitions of the Company’s policyholders.
Photo caption:
Ceylinco Life Director/Chief Operating Officer Mr Ranga Abeynayake (5th from left) and SLIM Executive Director/CEO Mr Sanath Senanayake exchange the agreement in the presence of representatives of the two organisations.
