CEAT Kelani Holdings has raised the bar for dealer recognition, rewarding its top performers with an unforgettable tour of Switzerland – the pinnacle experience of the Company’s three-tier “Travel with CEAT” rewards programme.
These dealers, who met or exceeded the ambitious sales targets set during the latest performance cycle, were treated to a six-night, seven-day journey through some of Europe’s most extraordinary destinations.
The tour delivered a vivid blend of adventure, scenery and Swiss culture, beginning in Zürich before moving through Lucerne, Interlaken, Grindelwald, Montreux, Zermatt, Geneva and the breathtaking heights of Mt. Jungfraujoch. The itinerary showcased the very best of Switzerland, echoing the precision and excellence that underpin the CEAT brand.
In Lucerne, participants explored the historic Chapel Bridge and the Lion Monument, enjoying the calm beauty of the city’s lakefront and mountain views. The tour then moved to Interlaken and Grindelwald, where dealers were immersed in Europe’s famed alpine landscapes, snow-capped peaks, glassy lakes and dramatic valleys that offered some of the most memorable vistas of the entire journey.
A highlight of the experience was the ascent to Mt. Jungfraujoch, the world-famous “Top of Europe.” Dealers travelled via a cogwheel railway and the Eiger Express cable car, taking in spectacular scenery en route to the summit. At the top, they enjoyed 360-degree views of the Aletsch Glacier, explored the Ice Palace and revelled in near-Arctic temperatures, a once-in-a-lifetime moment for many.
The lakeside town of Montreux offered a quieter charm, with strolls along its flower-lined promenades and sweeping views of Lake Geneva framed by the Alps. The group then travelled to the eco-friendly mobility zone Zermatt, where wooden chalets, boutique shops and crisp mountain air set the scene for another standout stop. The dealers also experienced the majesty of the Matterhorn, capturing postcard-perfect photographs of one of the world’s most recognisable peaks. Panoramic lookout points, a scenic cable-car ride and a fun-filled snow experience added to the thrill.
The tour concluded in Geneva, a global hub of diplomacy and international culture. Dealers visited iconic attractions, enjoyed relaxing lakeside walks, and explored the city’s mix of luxury shopping, fine dining, and multicultural charm.
This Swiss tour marked the culmination of CEAT Kelani’s multi-destination rewards programme. Under the three-tier scheme, the Company also recognised mid-tier achievers with a cruise-and-city tour of Singapore, while the next tier enjoyed an all-expenses-paid tour of Thailand featuring cultural activities, island excursions and river cruises.
Designed to celebrate excellence, the “Travel with CEAT” initiative recognises the essential role dealers play in driving the Company’s leadership in Sri Lanka’s tyre industry. By rewarding outstanding performance with world-class travel experiences, CEAT Kelani continues to strengthen its partnership with the dealer network that represents the brand across the island.
Ranked Sri Lanka’s most valuable tyre brand by Brand Finance and as the ‘Most Loved Tyre Brand’ in Sri Lanka in 2025 by LMD, CEAT is Sri Lanka’s highest-selling tyre brand, with over 1.2 million tyres sold annually. CEAT Kelani’s rise to market leadership is underpinned by sustained investments in technology, innovation and capacity. The Company’s manufacturing operations encompass pneumatic tyres for passenger cars, vans, SUVs, commercial vehicles (bias-ply and radial), motorcycles, three-wheelers and agricultural vehicles.
Besides accounting for half of Sri Lanka’s automotive tyre requirements, CEAT Kelani exports around 20 per cent of its output to 16 countries. The joint venture had invested more than Rs. 8.5 billion in Sri Lanka prior to its commitment of another Rs. 4.5 billion over the next 18 months, strengthening its position as a vital contributor to the local economy and a trusted partner to the nation’s transport sector.
