CavinKare, the Indian FMCG major, today announced the launch of its flagship innovation brand, Cavin’s Milkshake, in Sri Lanka. This launch brings India’s No.1 mid-meal snack to the Sri Lankan market after delighting consumers of all ages – from six to sixty – across India, Nepal, Maldives, Australia, Bhutan, and Singapore. With this entry, Cavin’s becomes the first large-scale player in Sri Lanka’s emerging milkshake segment, further strengthening CavinKare’s vision of building Cavin’s Milkshake into a truly celebrated global brand.
Crafted from fresh milk and manufactured under stringent international quality standards, Cavin’s Milkshake is celebrated for being thicker, creamier, and tastier. The product comes with a 9-month shelf life, delivering both indulgence and convenience for consumers seeking a wholesome mid-meal snack.
To align with local taste preferences, Cavin’s is launching in five exciting flavours—Belgian Chocolate, Strawberry, Vanilla, Coffee Shake, and Premium Malt. These were carefully chosen following an in-depth consumer survey, ensuring the brand offers flavours that resonate strongly with Sri Lankan consumers.
Commenting on the launch, Mr. Raja Varatharaju, Vice President & Business Head – International Business, CavinKare said, “We are delighted to bring Cavin’s Milkshake, India’s No.1 mid-meal snack brand, to Sri Lanka. This milestone not only marks our entry into the food and beverages sector here, but also reflects our commitment to continue investing in the region. With a strong foothold already through our personal care portfolio, we see Sri Lanka as a natural extension for our growth. With the beverages segment witnessing rapid growth, Cavin’s Milkshake will bring consumers a uniquely indulgent yet wholesome choice. We plan to open a state-of-the-art manufacturing facility, which will further enable us to tailor products to local tastes while also contributing to economic growth.”
Cavin’s Milkshakes are packed in world-class Tetra Pak cartons, guaranteeing freshness, safety, and convenience. Distribution will cover modern trade outlets, standalone stores, premium grocery chains across key metros, and all leading e-commerce platforms, ensuring easy availability across Sri Lanka.
With this foray, Cavin’s strengthens its global journey while offering Sri Lankan consumers a superior dairy beverage experience that redefines the milkshake category.
Image Caption : Mr. Raja Varatharaju, Vice President & Business Head – International Business, CavinKare
