Demonstrating that true financial strength is measured not only by performance but by principle, Asia Asset Finance PLC has reinforced its people-centric ethos through a special customer appreciation initiative, reaffirming its commitment to trust-based, long-term partnerships.
The initiative was launched to recognize customers who, despite facing challenging circumstances, continued to engage responsibly with the company and uphold their financial commitments. By formally acknowledging these customers, Asia Asset Finance sent a clear and powerful message: its relationship with clients extends well beyond transactions and balance sheets, and is grounded in mutual respect, understanding, and long-term partnership.
Under a structured appreciation framework, eligible customers were recognized with letters and certificates acknowledging consistent repayment behaviour over defined periods. This approach reflected the company’s balanced philosophy—one that combines financial discipline with empathy—recognizing responsibility while remaining sensitive to the realities customers may encounter in their personal and economic journeys.
Sharing her experience, Mrs. Sisira Prera, a long-standing customer of Asia Asset Finance, stated that the company’s support had played a pivotal role in her family’s future.
“With the support of the Asia Asset Mortgage Loan, I was able to fulfil a lifelong dream of sending my son to London for his higher studies. Asia Asset Finance believed in my plans and stood by me at a very important moment in my life. For me, this was more than a loan—it was a partnership built on trust,” she said.
Commenting on the initiative, Sajith Atapattu, General Manager – Operations of Asia Asset Finance PLC, stated:
“At Asia Asset Finance, we firmly believe that trust is built not only during periods of growth, but more importantly through consistency and understanding. This initiative reflects our respect for customers who demonstrate responsibility and resilience, and it reaffirms our role as a long-term financial partner rather than just a service provider.”
The programme underscored the core strengths of Asia Asset Finance PLC—strong governance, a customer-first culture, and a deep commitment to sustainable and responsible finance. Backed by a proud legacy of over five decades, a Fitch A+ rating, the strength of global parent Muthoot Finance, and an islandwide network of over 100 branches, the company continues to translate institutional strength into meaningful customer engagement.
By formally recognizing responsible customers, Asia Asset Finance strengthened goodwill and reinforced brand confidence, positioning itself as a reliable and compassionate financial partner that stands alongside its clients through both stability and change. The initiative further highlighted the company’s belief that long-term growth is achieved by nurturing trust, recognizing resilience, and building relationships that endure beyond economic cycles.
Through this thoughtful brand-building effort, Asia Asset Finance PLC once again demonstrated that its true strength lies not only in financial performance, but in its ability to act with empathy, responsibility, and purpose—contributing to a more resilient, inclusive, and sustainable financial ecosystem in Sri Lanka.
