Associated Motorways (Private) Limited (AMW), a member of the Al-Futtaim Group and the authorised distributor for Nissan and Suzuki in Sri Lanka, has secured a commanding 55% market share to emerge as the clear market leader in the country’s Class A SUV segment for 2025. This milestone performance was driven entirely by the outstanding success of the Nissan Magnite and Suzuki Fronx.
In a year where total Class A SUV sales reached 6,860 units, AMW recorded sales of 3,774 units, the highest achieved by any single distributor in the segment. The Nissan Magnite accounted for approximately 40% market share, while the Suzuki Fronx contributed a further 15%, collectively redefining leadership in this fast-growing category.
The success of the Magnite and Fronx reflects strong alignment with Sri Lankan consumer preferences, offering a compelling combination of bold design, advanced features, fuel efficiency, safety, and value. This performance is further strengthened by AMW’s nationwide sales and aftersales infrastructure, supported by the global automotive expertise, operational excellence, and governance standards of the Al-Futtaim Group. Sales momentum accelerated significantly in the second half of the year, reinforcing sustained demand and customer confidence in both models.
Commenting on the milestone, Mr. Jawahar Ganesh, Managing Director of AMW, stated: “This achievement is a direct result of the exceptional response to the Nissan Magnite and Suzuki Fronx in Sri Lanka. Securing a 55% market share in the Class A SUV segment is not just a sales milestone; it reflects customer trust in our products, our people, and our promise of a superior ownership experience. With the strong backing of the Al-Futtaim Group, we remain committed to delivering world-class standards across every customer touchpoint. I thank our customers for choosing AMW and commend our teams across the island for their dedication and execution.”
AMW’s leadership in the Class A SUV segment reinforces its position as one of Sri Lanka’s most influential automotive distributors. With a trusted presence in the local automotive industry for over 75 years, AMW continues to combine globally respected brands, deep local market understanding, and the scale and credibility of the Al-Futtaim Group. The Nissan Magnite and Suzuki Fronx continue to set new benchmarks for performance, popularity, and value in their class.
As AMW looks ahead, the company remains focused on strengthening its leadership through continued product innovation, enhanced customer experience, and sustainable growth, ensuring its brands remain the preferred choice for Sri Lankan SUV customers.
Source: Department of Motor Traffic (RMV).
Class A SUV segment defined as vehicles below 4,000 mm in overall length.
Photo Caption
Mr Jawahar Ganesh – Managing Director – AMW
