Union Assurance, Sri Lanka’s longest-standing private Life Insurer, has once again secured a coveted position in the 100 Most Valuable Brands 2025 ranking published by Brand Finance. The company proudly retains its place within the exclusive Top 50 Valuable Brands, a reflection of its strong brand impact, strength and forecasted brand value creation. This recognition reaffirms Union Assurance’s consistent performance and leadership by remaining relevant and resilient in a dynamic business environment.
Driven by a brand vision of empowering progress for all, Union Assurance offers a comprehensive suite of protection solutions tailored to meet the evolving needs of its customers. The Company continues to lead the way in digital transformation, introducing multiple industry-first innovations that have redefined the Life Insurance experience in Sri Lanka. In addition, Union Assurance has made forward-looking investments to simplify Life Insurance and enhance accessibility by expanding its presence across omni-platforms that are seamlessly integrated into the everyday lives of Sri Lankans.
Aligned with its brand vision, the company has also launched its flagship CSR programme, Suwamaga dedicated to reducing the rising incidence of diabetes in Sri Lanka. Anchored on four strategic pillars—raising awareness, promoting healthy lifestyles, supporting early detection and risk management, and fostering community engagement, the programme delivers a holistic approach to diabetes prevention and control nationwide. The programme has since positively impacted over 22,000 individuals across Sri Lanka between September 2024 and August 2025 with free testing services provided to the public for completely free of charge across all corners of the island.
Reflecting on the ranking, Senath Jayatilake, Chief Executive Officer, stated “We are proud and humbled by this ranking. This recognition highlights the enduring trust and confidence that our customers and stakeholders place in Union Assurance. It is also a demonstration of the hard work and dedication of our entire team in ensuring that we consistently exceed expectations and deliver best-in-class value.”
The Chief Marketing Officer, Mahen Gunarathna, also stated, “This recognition is a powerful endorsement of our brand’s relevance and resonance in the hearts of Sri Lankans. At Union Assurance, we are deeply committed to building a brand that not only delivers protection but also empowers progress of all. Through strategic marketing, customer-centric innovation, and purpose-led initiatives like Suwagama, we continue to strengthen our connection with communities and drive meaningful impact across the nation.”
Union Assurance is a subsidiary of John Keells Holdings PLC (JKH), the largest conglomerate listed on the Colombo Stock Exchange, operating with over 80 companies in 7 diverse industry sectors. The Company has achieved over three decades of success, with a Market Capitalisation of Rs. 36.5 billion and a Life Fund of Rs. 77.5 billion as of the end of December 2024. Set to protect lives and enrich the well-being of all Sri Lankans, Union Assurance offers Life Insurance solutions that cover the health, investment, protection, retirement and education needs of Sri Lankans. With an island-wide branch network and a workforce that is over 4300 strong, Union Assurance continues to invest in people, products and processes with a customer-centric focus to be responsive to emerging changes in the Life Insurance industry.
