Pioneering digital solutions to transform the property ownership experience, Prime Group, Sri Lanka’s leading real estate developer, has unveiled a revolutionary suite of digital tools following a comprehensive five-year digitalization journey in procurement, construction, project management, and customer workflows to transforms how Sri Lankans embrace their property dreams.
Though standalone digital solutions are available in the market, Prime Group’s distinction lies in creating an integrated ecosystem where all innovations work seamlessly together. Such a holistic approach offers customers unprecedented convenience, transparency, and efficiency throughout their path to homeownership, from dream to reality.
Powering visionary initiatives, Prime Group is redefining accessibility, convenience, and excellence in real estate, assuring every customer can enjoy a seamless journey. Building homes using technology, Prime Group is championing a customer‑first mindset in every action.
For the first time in Sri Lanka, Prime Group has launched 1322, a dedicated four-digit hotline exclusively for real estate inquiries. The customer-centric innovation provides property information, expert guidance, and support a phone call away, expanding homeownership opportunities in Sri Lanka.
In a strategic alliance that propels innovation, Prime Group became the first corporate client in Sri Lanka to embrace DFCC Bank’s API Banking platform (iConnect). The industry-first partnership with DFCC Bank facilitates paperless vendor payments, positioning Prime Group as a fintech pace‑setter.
Eliminating manual processes and branch visits, Prime Group offers customers virtual accounts with instant reconciliation. In another industry-first, customer payments are recognized instantly, and automated receipts are sent via WhatsApp and email. The solution creates the first fully automated digital deposit and payment tracking system in Sri Lanka’s real estate sector.
The Prime Group believes property ownership deserves to be crafted to the measure the highest ideals. The Prime Edge mobile application delivers a complete real estate experience directly to the smartphone. Customers enjoy the luxury of managing their property journey digitally. They can also browse properties, track purchases, monitor payments, and even earn through referrals.
The Prime Group invites customers to step into the future of property investment with Prime Bee. The AI-powered property assistant guides customers, with both text and voice interactions. Prime Bee helps to explore options, make informed decisions, and receive personalized support instantly.
In partnership with Apartner (Pvt) Ltd, Prime Group introduced smart property management for 43 by the Sea Apartments, allowing residents to manage bills, maintenance, visitor access, and bookings through a dedicated app.
Prime’s in-house IT division, led by Chief Information Technology Officer Mr. Rasika Udayanga, drives these innovations through dedicated SAP and infrastructure teams. Their expertise integrates banking, ERP, and customer platforms while ensuring security and seamless stakeholder experiences.
Rasika Udayanga, elaborated, “Prime’s technology ecosystem is designed to transform the real estate experience from the ground up. Integrating advanced digital tools into every stage of the journey, Prime Group is delivering unmatched transparency, efficiency, and value to our customers.”
These comprehensive digital solutions address longstanding challenges in accessibility, payment processing, and customer support, positioning Prime Group as the definitive digital leader in Sri Lanka’s real estate sector setting new industry standards for transparency and operational excellence.
