Kaspersky today announces its financial results for 2024, throughout which the company showed robust performance, marked by an 11-percent increase in sales, which hit an all-time record and amounted to USD 822 million.
In 2024, Kaspersky increased its business prosperity by further enhancing its solution portfolio and growing its business in markets with favorable environments. Notwithstanding the geopolitical climate and resulting constraints, Kaspersky showed a positive growth dynamic and elevated its financial results to record heights, further developing its leading corporate cybersecurity solutions and remaining a major consumer protection provider.
Kaspersky’s business growth was to a large extent prompted by its B2B business success: the company’s global B2B sales grew by 19% year-on-year (YoY), where both enterprise and SMB sales showed double-digit growth — 21% and 17%, respectively. Kaspersky’s corporate sales were driven by both endpoint (+26% YoY) and non-endpoint solutions (+12% YoY) growth, with the share of non-endpoint solutions prevailing and accounting to 53%.
2024 also marked the presentation of the company’s new flagship product line, Kaspersky Next. The portfolio combines robust endpoint protection with the transparency and speed of EDR (Endpoint Detection and Response) alongside the visibility and powerful tools of XDR (Extended Detection and Response), giving a further boost to the company’s B2B ecosystem sales. Kaspersky Next XDR Expert, which became available for early adopters in 2023, generated a 100% increase in sales in 2024.
Kaspersky’s key solutions to protect businesses from the most sophisticated attacks, like next-generation AI-powered SIEM Kaspersky Unified Monitoring and Analysis Platform and comprehensive anti-APT solution Kaspersky Anti Targeted Attack Platform, saw significant sales increases with +39% and +18% YoY respectively. In 2024, Kaspersky SIEM received enhanced functionality, designed to bolster the productivity of cybersecurity teams by expanding the capabilities for threat detection and response.
Kaspersky Security Services also performed strongly over the past year: Kaspersky Incident Response sales rose by 20% YoY, while SOC Consulting and Kaspersky Compromise Assessment services increased by 105% and 271% YoY, respectively. The sales of Kaspersky Managed Detection and Response solution, which last year was crowned as one of the Champions among the industry’s leading MDR providers by SoftwareReviews, went up by 18% YoY.
Additionally, Kaspersky continued driving the development of its innovative solutions, having presented a new version of Kaspersky Thin Client and launched Kaspersky Appicenter, a content distribution platform for devices based on KasperskyOS, an operating system with innate protection. The sales of products based on KasperskyOS**** grew by 84% YoY in 2024.
The year was also remarkable for the company’s B2C business, which showed positive business dynamic in a number of regions, in particular, LatAm (+6%YoY), the META region (+20%YoY), and Russia, Central Asia and the Commonwealth of Independent States (CIS)*** (+26%YoY). The overall B2C sales result demonstrated a slight decrease of 2% YoY in sales, prompted by geopolitical influence.
In 2024, Kaspersky persisted in enhancing its B2C portfolio and, in particular, upgraded its iOS and Android mobile apps to provide a higher level of protection, increased privacy, and improved usability for a smooth user experience. The company’s products for end users continued to receive praise from independent analyst agencies: Kaspersky Standard, the primary Kaspersky consumer portfolio plan, has been honored with the annual Top-Rated Product Award by AV-Comparatives for high results across the whole series of consumer product tests in 2024.
Andrey Efremov, Chief Business Development Officer at Kaspersky, commented: “Kaspersky’s record-breaking revenue in 2024 is the strongest validation of our strategy — a clear signal that we have both the capability and the momentum to outperform the market and deliver on our long-term vision. This milestone fuels us to go further: extending our technological leadership and expertise, and innovating to be ahead of tomorrow’s threats today. Our results reinforce our mission to deliver world-class protection, anticipate evolving attack vectors, and expand our portfolio to meet — and exceed — our customers’ expectations.”
The strong business results were also steered by the sales of solutions that appeared in the company’s portfolio just recently: Kaspersky SD-WAN, a solution for geo-distributed businesses to build fault-tolerant and secure networks with unified management, and Kaspersky Cloud Workload Security, a multi-layered threat protection solution, designed specifically to address security risks in cloud workloads and comprising of two products, Kaspersky Hybrid Cloud Security and Kaspersky Container Security.
As the company increased its sales and diversified its product range, it continued to prioritize technological innovation by consistently submitting its products for independent comparative evaluations. In 2024, Kaspersky has also maintained its status of the most tested and most awarded cybersecurity company.
Committed to a collaborative approach in tackling global cybercrime, last year, Kaspersky continued growing its network of partners and signed an agreement with AFRIPOL to facilitate cooperation and threat intelligence data sharing with the law enforcement agency. In addition, Kaspersky kept advancing its Global Transparency Initiative, as part of which the company allows partners and customers to review the source code of its products, threat detection rules, and antivirus builds. Last year, Kaspersky opened new Transparency Centers in Turkey, South Korea, and Colombia, and renewed the SOC 2 audit. For more details on the Global Transparency Initiative and recent developments, visit the website.
