HNB Assurance PLC proudly launched the 13th edition of “Liya Harasara,” an annual initiative dedicated to honoring and empowering women while celebrating International Women’s Day. This long-standing program continues to provide exclusive insurance benefits and special rewards, reinforcing HNB Assurance’s commitment to recognizing the invaluable contributions of women in all aspects of life.
Mr. Harindra Ramasinghe, Chief Business Officer – Advisor Distribution Channel at HNBA, highlighted the significance of this initiative, stating, “Women are the backbone of our communities, continuing to shape progress while inspiring change. As a company, it is our privilege to launch the 13th edition of ‘Liya Harasara’, a program that has now grown into a cherished tradition. This year, we are pleased to offer even greater benefits, ensuring not only financial protection but also overall well-being for our female policyholders. Through Liya Harasara, we aim to provide security, confidence and peace of mind, allowing women to focus on their aspirations and continue making a lasting impact on the world around them “
Mr. Sanesh Fernando, Chief Business Officer – Partnerships at HNBA, added, “‘Liya Harasara’ is our way of celebrating women’s achievements and supporting them in their journey and as a company we continue to strengthen this initiative year after year, to create a secure and supportive environment for women. I’d like to take this opportunity to encourage all women to take advantage of these valuable offers, available from March 1st to April 30th, 2025, as we continue our mission of delivering meaningful solutions that enhance their well-being.”
The 2025 edition of ‘Liya Harasara’ includes a Free Life Cover of up to Rs. 1 Million for one year from HNB Assurance for Regular Premium Life Insurance policies. Additionally, policyholders will enjoy a Daily Benefit for childbirth and pregnancy-related hospitalization, capped at three days per year. Furthermore, a free Critical Illness Benefit up to a maximum of Rs. 250,000/-. In addition to these benefits, HNB Assurance has partnered with leading brands such as Lanka Hospitals, Durdans Hospital, Laughs Gas, Swarnamahal, Vision Care, Eric Rajapakse, La Vivente, Chamathka, Burger King, Popeyes, Delifrance, Mount Lavinia Hotel and Singer Sri Lanka to offer exclusive discounts and special privileges to women who sign up for Liya Harasara.
Mr. Dinesh Yogaratnam, Chief Marketing and Customer Experience Officer of HNBA, expressing his thoughts, added, “‘Liya Harasara’ has become more than just an initiative, it is a tribute to the strength, resilience and achievements of women. The 2025 edition carries forward our theme of ‘Tribute to the Spirit of Womanhood,’ inspiring women to continue breaking barriers and pursuing their aspirations. I’d like to take a moment to extend our heartfelt gratitude to our valued partner merchants for joining us in this endeavor and enhancing the benefits available to our female policyholders. We invite all women to call us on 1301 or visit the nearest HNB Assurance branch to get themselves a much-deserved protection plan that suits their needs.”
