Union Assurance introduces another groundbreaking initiative in the Sri Lankan Life Insurance industry with the launch of the Clicklife App’s Digital Loyalty Rewards Programme. This innovative programme, the first-of-its-kind in the market, aligns perfectly with the Company’s purpose of supporting all Sri Lankans to enrich their well-being, by championing innovative platforms that elevate their quality of life while being financially protected every step of the way.
Union Assurance’s new Digital Loyalty Rewards Programme offers all customers an opportunity to earn rewards worth millions through the Clicklife App. The programme is seamlessly integrated into the Clicklife App, allowing customers to accumulate digital rewards and redeem them at a vast network of over 100+ merchants, ranging from supermarkets and pharmacies to restaurants and apparel outlets.
Union Assurance has been leading the transformation of the Life Insurance landscape with its exclusive Clicklife App, launched in 2020. Powered by cutting-edge technology, the App has revolutionised the user experience by enabling effortless management of Life Insurance policies via smart devices, with a host of innovative features aimed at enriching user well-being. The Clicklife App integrates many first-of-its-kind innovations introduced to the industry, including an AI-driven calorie counter and a fully digital rewards system.
Mahen Gunarathna, the Chief Marketing Officer at Union Assurance, emphasised, “At Union Assurance, we are deeply committed to enriching the well-being of all Sri Lankans through our innovative initiatives. We strive to make Life Insurance more accessible and user-friendly, offering comprehensive protection throughout every stage of our customers’ lives. The Clicklife App is central to this, empowering customers to manage their Life Insurance while enjoying exclusive benefits. Our new Digital Loyalty Rewards Programme takes this a step further by rewarding active lifestyles and supporting holistic well-being, all while ensuring financial security for our customers and their families at every step.”
Harsha Senanayake, the Chief Information Officer at Union Assurance, stated, “Union Assurance has always been at the forefront of digital transformation in the Life Insurance industry and the introduction of the Clicklife App’s Digital Loyalty Rewards Programme is another milestone in our journey to gamify and incentivise behavioural change. This initiative underscores our enduring commitment to pushing the boundaries of innovation to remain agile to customer expectations and ensuring they always receive world-class solutions.”
Union Assurance is a subsidiary of John Keells Holdings PLC (JKH), the largest conglomerate listed on the Colombo Stock Exchange, operating with over 70 companies in 7 diverse industry sectors. The Company has completed over three decades of success with a Market Capitalisation of Rs. 27.6 Bn, and a Life Fund of Rs. 67.8 Bn as of end March 2024. Set to protect lives and enrich the well-being of all Sri Lankans, Union Assurance offers Life Insurance solutions that cover the health, investment, protection, retirement, and education needs of Sri Lankans. With an island-wide branch network and a workforce that is over 3800-strong, Union Assurance continues to invest in people, products, and processes with a customer-centric focus to be responsive to emerging changes in the Life Insurance industry.
