A visit to Istanbul, Türkiye, one of the world’s most historically and culturally significant cities, and a travel enthusiast’s dream, became a reality for five Sri Lankan families recently courtesy of Ceylinco Life, the country’s largest life insurer.
The grand prize winners of Ceylinco Life’s ‘Family Savari’ mega promotion were treated to a five-day, all-expenses-paid holiday in Türkiye, with the Company picking up the tab for air tickets, accommodation, meals, land transport and excursions to some the destination’s most iconic attractions.
The group comprising of five Ceylinco Life policyholders, their family members and ‘Family Savari’ brand ambassadors, the popular actor Roshan Ranawana, his wife Kushlani and their son Minneth, visited the historic Blue Mosque, Topkapi Palace and Hagia Sophia, rode cable cars to Pierre Loti Hill toured a famous leather factory, visited Camlica Hill, Camlica Mosque, the Spice Bazaar, and Beylerbeyi Palace and topped it all off with a cruise on the Bosporus Strait, the continental boundary between Asia and Europe.
Another 10 Ceylinco Life policyholders and their families, who were among the winners of the 17th edition of ‘Family Savari’, are due to visit Malaysia in June.
These overseas holidays come hot on the heels of a day-long visit to the Pearl Bay theme park enjoyed by nearly 1000 people, comprising of 250 Ceylinco Life policyholders and their family members – all of them winners of ‘Family Savari’ – easily the largest, most generous and longest-running promotion in Sri Lanka’s life insurance sector.
Family Savari 17 marks the return of overseas holidays for the family as the main loyalty reward under this annual extravaganza, which has rewarded a total of 265 policyholders and their family members this year, for their loyalty to Ceylinco Life. The mega promotion has to date rewarded more than 35,000 people in this manner, and previous grand-prize winning families have visited Australia, Italy, England, Germany, Switzerland, Japan, and France, while other winners have toured China, Dubai, and Singapore.
Adjudged Sri Lanka’s Brand of the Year for the second successive year in 2023, Ceylinco Life was also named one of the 10 Most Admired Companies in Sri Lanka in 2023 by the International Chamber of Commerce Sri Lanka (ICCSL) and the Chartered Institute of Management Accountants (CIMA), and was ranked the ‘Most Valuable Insurance Brand in Sri Lanka’ across both life and general insurance categories in 2023 by Brand Finance.
Ceylinco Life has been the country’s leading life insurer for 20 of the 36 years it has been in existence and provides innovative life insurance solutions which offer protection while de-risking the goals and ambitions of the Company’s policyholders.
