In a significant stride towards nurturing cricket talent, Prima, a leading nutrition company has come forward as the proud sponsor of the Sri Lanka Youth League Under 15 Cricket Tournament organized by SLC. Scheduled to be held in Colombo from November 21 to 29, the event aims to identify and groom the cricketing prodigies of tomorrow. The matches will take place at Royal College Ground, D S Senanayake College Ground and Mercantile Cricket Association Ground in Colombo.
Prima as a Nutrition Company has been supporting development of junior cricket since 2007 in collaboration with Sri Lanka Cricket (SLC) which had paved the way for talented young cricketers to represent their districts and provinces. The primary objective of the tournament is to recognize and foster promising young talent at an early stage, laying the foundation for a robust future for Sri Lankan Cricket. With the participation of teams from Galle, Kandy, Dambulla, Colombo North, and Colombo South, the competition promises to be fierce, providing a platform for young cricketers from different regions to showcase their skills and determination.
What sets this tournament apart is the inclusion of players from both District and Provincial teams. This diverse mix ensures that the best talent from various regions of Sri Lanka is on display, creating a competitive and enriching environment for the players.
Amidst the excitement and anticipation, Prima takes center stage as the proud sponsor of the event. Prima’s commitment to community development and youth empowerment aligns seamlessly with the objectives of the Sri Lanka Youth League Under 15 cricket tournament. By supporting this initiative, Prima demonstrates its dedication to fostering sportsmanship, teamwork, and leadership qualities among the youth.
General Manager, Ceylon Agro Industries, Prima – Group Sri Lanka, Mr. Sajith Gunaratne, expressed enthusiasm about the sponsorship, stating, “Prima is delighted to be associated with the Sri Lanka Youth League Under 15 cricket tournament. We believe in the power of sports to shape character, instill discipline, and foster a sense of camaraderie. This tournament provides a platform for young cricketers to showcase their talent, and we are proud to contribute to the development of the next generation of cricketing stars.”
As the tournament unfolds, cricket enthusiasts and supporters alike eagerly await the emergence of new talents who will carry the Sri Lankan flag on the global cricketing stage. Prima’s sponsorship not only adds prestige to the event but also underscores the brand’s commitment to investing in the future of Sri Lankan cricket.
The Sri Lanka Youth League Under 15 cricket tournament, fueled by the support of Prima, promises to be a stepping stone for young cricketers, paving the way for a brighter future for the sport in the country.
Picture Caption :
Sri Lanka Youth League 2023 Team Captains with officials of Ceylon Agro Industries Ltd and Sri Lanka Cricket
From left :
Himpa Gunawardana – Marketing Manager, Ceylon Agro Industries Ltd, Prima Group Sri Lanka
Donavan Ondaatje – Senior Business Manager, Ceylon Agro Industries Ltd, Prima Group Sri Lanka
Chinthaka Edirimanne – Head of National Cricket Operations, Sri Lanka Cricket
Captains of the teams
Tim McCaskill – Head of High Performance, Sri Lanka Cricket
Achala Ramanayake – International Marketing Manager, Ceylon Agro Industries Ltd, Prima Group Sri Lanka