Sri Lankan apparel exporters are currently promoting the industry’s manufacturing excellence at the Magic Sourcing Exhibition in Las Vegas, USA, in an effort to increase market share in the United States.
The Sri Lanka Export Development Board (EDB), in collaboration with the Sri Lanka Missions in the United States and the United States Department of Commerce’s Commercial Law Development Program, organised a Sri Lanka country pavilion with nine Sri Lankan companies at the Magic Sourcing Exhibition.
MAGIC Las Vegas is one of the world’s largest fashion marketplaces, with a high-energy fashion experience held biannually at the Las Vegas Convention Center in February and August. It is the most comprehensive fashion buyer and brand destination for discovering new and emerging brands, exploring the latest trends, connecting with fashion insiders, and gaining industry insights.
According to the EDB, the exhibition is expected to help accelerate sales pipelines and foster new and refreshed business connections, with access to a growing global audience of young contemporary and trend-driven retailers and buyers. The fair featured men’s and children’s clothing, footwear, accessories, and manufacturing resources from all over the world. The MAGIC Las Vegas event in August 2022 featured over 2,600 exhibitors from 45+ countries, as well as opportunities for participants to expand their knowledge through over 50 free seminars and panels led by industry experts.
Lucky Industries (Pvt.) Ltd, JK Garments (Pvt.) Ltd, JIA Moda (Pvt.) Ltd, Kash Garment (Pvt.) Ltd, Haward Fashion (Pvt.) Ltd, Queens Work Ware (Pvt.) Ltd, Colmans Garments (Pvt.) Ltd, Sarasavi Exports (Pvt.) Sri Lankan companies had the opportunity to meet with several North American and South American buyers and received positive feedback on the quality of Sri Lankan products.