SLIM recently announced the launch of 2023 edition of SLIM-KANTAR People’s Awards, the only awards ceremony in Sri Lanka that recognizes the heart share of the people. Kantar, the world’s leading marketing data and analytics company operating in Sri Lanka at present, has partnered with SLIM as its research partner for SLIM-KANTAR People’s Awards since 2022 and the theme for SLIM-KANTAR People’s Awards 2023 is “Choices define us” as per the people’s mandate.
The SLIM-KANTAR People’s Awards uses a scientific research process to identify the most popular brands, personalities, organizations, advertisements, songs, and artists that are closer to the hearts of Sri Lankan people. Its distinctiveness lies in its people-led jury system, making it an eagerly anticipated event that truly recognizes those who have captured the hearts of the public.
Initiated in 2006 by SLIM, the apex body for marketing in Sri Lanka, People’s Awards is an awards show where the people of the country act as judges. This pioneering concept has gained momentum over the years, making it a driving force in the marketing industry and a highly anticipated event among the public.
Commenting on SLIM-KANTAR People’s Awards 2023, Nuwan Gamage, President of SLIM stated, “SLIM ensures that we always collaborate with the best partners to execute our actions to fulfil the aspirations of Sri Lankan marketers. It is an honour to have Kantar Sri Lanka on board as the research partner to ensure that the survey is done in the most scientific and transparent manner. The credibility of Kantar Sri Lanka adds immense recognition to the People’s Awards.”
Himalee Madurasinghe, Director, Head of Kantar Sri Lanka elaborated on the organization’s contribution to research in Sri Lanka “ We at Kantar specialize in better understanding the people and help shape the brands of tomorrow for creating a positive impact. Our partnership with SLIM on SLIM-KANTAR People’s Awards reflects our commitment to using scientific research processes to help businesses and other stakeholders make informed decisions based on data and insights gathered through robust research methodologies.”
“Our choices define us in many ways; choices reflect our beliefs, values, and character, and shape our experiences and opportunities. It’s important to recognize the power of our choices and to make them wisely. As the objective of the SLIM-KANTAR People’s Awards is to discover what brands, personalities, and media institutions are closest to the people’s hearts, the theme for SLIM KANTAR People’s Awards 2023 is ‘choices define us’. I am honored for having an opportunity to contribute to such a massive event,” stated the Project Chairperson, Dr. Sumith De Silva.
Gayan Perera, Vice President of Events of SLIM also commented, “In times of adversity, despite the short-term plunge in sales or demand, what remains constant is the ‘heart share’ of a brand, given that the brand has made strategic investments to nurture and cultivate this heart share. This is precisely why SLIM-KANTAR Peoples’ Awards has focused on inclusivity this year, with a renewed commitment to capturing the pulse of Sri Lanka’s diverse society. By refining our research process and revising certain award categories, we aim to venture beyond the market share and recognize the heart share of the people.”
Sharing his thoughts, the Chief Executive Officer / Executive Director of SLIM, Sanath Senanayake stated, “SLIM-KANTAR People’s Awards recognizes the brands that have stood out in their respective industries and have succeeded in creating a strong connection with their customers through exceptional quality, reliability, and value. We are proud and delighted to work with Kantar, the world’s leading data, insights, and consulting company in this instance.”